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☆ My son had seizures every day, and we worried about his future. A brain implant changed his life.
▼ + stars: | 2024-05-12 | by ( Kelly Burch | ) www.businessinsider.com time to read: +7 min

Teddy was the youngest person in the country to get a brain implant to help. Teddy didn't smile at us or reach for objects, but at first, his doctors weren't concerned that he wasn't meeting milestones. Teddy has seen a reduction in his seizures since receiving the brain implant. Courtesy Children's NebraskaI knew if we didn't do something, I worried Teddy would dieI knew the doctor was right. Yet the treatment we were considering, a brain implant called responsive neurostimulation (RNS), was only approved for adults.

Persons: Liz Bronson's, Teddy, Lennox, Gastaut, —, Liz Bronson, Teddy didn't, weren't, Doctors, I'd, they're, he's, It's Organizations: Service, Children's Nebraska Locations: Children's Nebraska, Omaha, Nebraska, Children's, Los Angeles

[laufey, "misty"]archived recording (laufey) (SINGING) Look at me I’m as hopeless as a kittenanna martinShe got her start in the most Gen Z way possible — on TikTok. [laufey, "falling behind"]archived recording (laufey) (SINGING) Everybody’s falling in love And I’m falling behindanna martinToday, Laufey reads an essay called “An Anxious Person Tries to Be Chill,” by Coco Mellors. And so, I think that’s kind of what we’re always itching for, that sense of love, even though it’s not really love. laufeyWell, the first love song I wrote, called “Best Friend.” I’d never been in love before, and I wanted to write a love song. archived recording (laufey) [SCATTING]: You’re my best friend in the world [MUSIC PLAYING]anna martinNext week, I talk with model and writer Emily Ratajkowski.

Persons: anna martin, ” I’m Anna Martin, Laufey, anna martin She, ”, you’re, Everybody’s, Coco Mellors, won’t, anna martin Laufey, you’ve, Matt Haig, Madeline Miller, It’s, laufey, it’s, Paul Newman, ’, ‘, didn’t, Henry, ’ Henry didn’t, I’d, I’m, ’ Henry, anna martin Man, —, Laufey’s, ghosting, Coco Mellor’s, avoidant, I’ve, Boston, Let’s, hadn’t, Coco, she’s, he’s, anna martin Right, that’s, anna martin I, We’ll, ” I’d, ” anna martin Aw, Emily Ratajkowski, Emily’s, emily ratajkowski Organizations: The New York Times, Gay, Boston Locations: TikTok, West, Central, ‘, Los Angeles, —, Boston, It’s, what’s

☆ A San Francisco neighborhood threw a mini-festival to celebrate a public toilet that cost $200,000 instead of $1.7 million
▼ + stars: | 2024-04-23 | by ( Matthew Loh | ) www.businessinsider.com time to read: +4 min

San Francisco celebrated a new public loo with a mini-carnival complete with games, lemonade, and a live band. The public toilet initially cost $1.7 million with a multi-year deadline but had its price slashed to $200,000. AdvertisementThe scandal over a public toilet in San Francisco that cost $1.7 million has ended in celebration after the new loo opened on Monday with a much-discounted price tag of $200,000. That's according to The New York Times, CBS News, and The San Francisco Chronicle, who sent reporters down to the toilet's launch in the Noe Valley Town Square. AdvertisementCity officials said they were weighed down by high construction costs in San Francisco, as well as the need for environmental reviews and checks from multiple commissions.

Persons: —, Mario, Luigi, Leslie Crawford, Gavin Newsom, Chad Kaufman, Vaughn Buckley, Buckley, San Francisco Mayor London Breed Organizations: Service, The New York Times, CBS News, San Francisco Chronicle, Residents, People, NYT, CBS, SF Chronicle, San, Chronicle, California Gov, Company, San Francisco Mayor London Locations: Francisco, San Francisco, Noe, California, Nevada, Pennsylvania, Kaufman

☆ Easter desserts that everyone will love
▼ + stars: | 2024-03-29 | by ( Food Network Kitchen | ) edition.cnn.com time to read: +5 min

Matt Armendariz / Food NetworkGET THE RECIPEPeanut Butter and Chocolate EggsForget dying Easter eggs — try making homemade chocolate eggs instead. Kate Mathis / Food NetworkGET THE RECIPEBunny Butt Snickerdoodle CookiesTurn store-bought cookie dough into an adorable and subtly spiced Easter treat. Matt Armendariz / Food NetworkGET THE RECIPEChocolate Pastel Easter Cake with a Chocolate Vermicelli NestMoist chocolate cake is frosted with an easy, fluffy buttercream and topped with a chocolate nest for this festive Easter dessert. Matt Armendariz / Food NetworkGET THE RECIPERaspberry-Lemon Easter CakeThis adorable cake is sure to be a crowd-pleaser. Food NetworkGET THE RECIPEPavlova Eggs with Lemon CurdThis fun and beautiful Easter treat is deceptively easy to make.

Persons: Easter, Teri Lyn Fisher, Matt Armendariz, Renee Comet, Kate Mathis Organizations: Food

☆ I tried 30 of Trader Joe's seasonal spring products, and there are only a few I wouldn't buy again
▼ + stars: | 2024-03-25 | by ( Savanna Swain-Wilson | ) www.businessinsider.com time to read: +44 min

AdvertisementOther candy makers should take notes because Trader Joe's clearly knows what it's doing when it comes to chocolate. I fell in love with the lemon-and-ricotta ravioli's tasty fillingThis lemon-and-ricotta option is my new favorite Trader Joe's ravioli. These blueberry-and-lemon hand pies are the perfect pastry for the spring seasonThe blueberry-and-lemon hand pies from Trader Joe's look homemade. Trader Joe's Portuguese custard tarts totally lived up to the hypeTrader Joe's Portuguese custard tarts blew me away. If someone told me Trader Joe's lemon sheet cake came from a fancy bakery, I wouldn't question it for a second.

Persons: —, I've, Wilson, Joe's, they're, Savanna, I'm, seitan, pico, gallo, there's, Joe's didn't, Parmesan, Almond, Wilson I'm, graham, They'd, Meyer, munch, Wilson I've, Ina Garten, They're, madeleines, Florentine, Joe, Wilson It's, frosting, pasteis, nata, I'd, pretzels, Joe's dulce, dulce de Organizations: Service, Business, Wilson Locations: Savanna, Eastern Europe, Parmesan, Portugal

☆ When the Pandemic Hit Home
▼ + stars: | 2024-03-12 | by ( Catherine Pearson | ) www.nytimes.com time to read: +11 min

The World Health Organization declared Covid-19 a pandemic on March 11, 2020 — but we all have our own memories of when normal life stopped. ASIA EDWARDS, 39, BLOOMFIELD, N.J.Johnna Wallace While driving to work at the beginning of the pandemic, I couldn’t help but wonder: Was this how I was going to die? I am an emergency room nurse. Scott McGlasson My 55-year-old wife was dying from metastatic breast cancer when the pandemic hit. WENDY LAMPARELLI, 57, RIDGEFIELD PARK, N.J.Ellen Blossom Our home was hit by a tornado on March 3.

Persons: Sheehan Fisher, Katie MacGregor, KATIE MacGREGOR, WHITING , MAINE Asia Edwards Covid, ASIA EDWARDS, Johnna Wallace, JOHNNA WALLACE, Julie DeJager, Tom Hanks, JULIE DeJAGER, CLEVELAND , OHIO Katherine Schwartz, Covid, it’ll, ”, Wanda, KATHERINE SCHWARTZ, Jean Martirez Barton, —, “, JEAN MARTIREZ BARTON, Lauren Alzos, I’d, LAUREN ALZOS, BROOKLYN Farah Alvin My, Chuck E, cupcakes, ” FARAH ALVIN, Vicky Fleming I’m, VICKY FLEMING, Scott McGlasson, SCOTT McGLASSON, MINNEAPOLIS Aisha McMillan, AISHA McMILLAN, BALTIMORE Melissa Manning, MELISSA MANNING, CITY Sarah Cornwell, SARAH CORNWELL, Christie Poulton, CHRISTIE POULTON, Wendy Lamparelli, WENDY LAMPARELLI, Ellen Blossom, ELLEN BLOSSOM, NASHVILLE Maryann Briggs, Jasmine, MARYANN BRIGGS, Matt Dominianni, MATT DOMINIANNI, Carrie Shanafelt, CARRIE SHANAFELT, BRONX Ali Jordahl, Terri Tilford, I’m immunocompromised, TERRI TILFORD, Tim Prendergast, TIM PRENDERGAST Organizations: World Health Organization, Northwestern University Feinberg School of Medicine, The Times, Costco, GREAT, BJ’s Wholesale, Broadway, CITY, NASHVILLE, Bronx ., BRONX, ALI, ATLANTA, TIM Locations: Mason City , Iowa, WHITING , MAINE Asia, BLOOMFIELD, N.J, DURHAM, CONN, CLEVELAND , OHIO, New Mexico, Chicago, Albuquerque, EVANSTON, Manhattan, BROOKLYN, P.P.E, GREAT BARRINGTON, MINNEAPOLIS, BALTIMORE, HILLSBORO, RIDGEFIELD PARK, Covid, BOULDER, COLO, Bronx, Atlanta, PALM SPRINGS, CALIF

☆ Inside the rise of true-crime podcast empire MrBallen, from TikTok and Amazon to live events
▼ + stars: | 2024-02-13 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

In the four years since he began creating content, MrBallen has become a fixture in the true-crime world and built an empire that spans video content, podcasts, live events, and a talent-management company. "I realized that I had first-mover advantage on TikTok," Allen told Business Insider. "This is a 50-50 partnership through and through, where he has his side of the business, and I have my side of the business," Witters said. "I'll never run out of content," Allen said. Now, Ballen Studios publishes four weekly podcasts, with more shows to be released this year, as well as weekly content across all social platforms.

Persons: Doja Cat, MrBallen, John Allen, Addison Rae, Allen, Nick Witters, Witters, John, Cadence13 Zak Levitt, Joe Rogan's, Nick, we've Organizations: YouTube, Business, Ballen Studios, Amazon Music, Spotify, Ballen

☆ From million-dollar private boxes to carpooling on private jets, here's how billionaires are doing the Super Bowl
▼ + stars: | 2024-02-09 | by ( Madeline Berg | ) www.businessinsider.com time to read: +6 min

The Super Bowl has always been a draw for billionaires and powerful executives. Elon Musk and Rupert Murdoch at the Super Bowl on Sunday. For an extra $10,000 to $250,000, Carrega arranges in-suite meet-and-greets, pre-game huddles, and photo ops with former Super Bowl champions or commentators. Kevin Mazur/Getty ImagesWhen it comes to accommodations, Vegas is proving easier than many other Super Bowl destinations, Brown said. Charter service VistaJet , whose private flights cost between $14,000 and $25,000 an hour, recorded a 25% increase in flight bookings over last year’s Super Bowl.

Persons: —, Taylor Swift, Hunt, Denise York, Elon Musk, Rupert Murdoch, ’ Michael Rubin's, Josh Harris, Robert Kraft, Goldman Sachs, David Solomon, Caitlin O’Hara, ” Elisabeth Brown, Barnabas Carrega, they're, Brown, “ Price, ” Carrega, Carrega, ” Brown, ” She’s, Savage, Kevin Mazur, Wynn, Leona Qi, you’re, ” Qi, “, ” Organizations: Service, Business, Chiefs, 49ers, Forbes, Patriots, Reuters, “, Knightsbridge, Super, Vegas, Davos Locations: Las Vegas, Sin City, Las, Tampa , Florida, Vegas, “

Last year, that amounted to $75 million of $88.5 million in candy corn sales, according to the consumer research firm Circana. Political Cartoons View All 1215 ImagesWhen compared to top chocolate sellers and other popular confections, candy corn is niche. Several years later, the Goelitz Confectionery Co., now Jelly Belly, began to produce candy corn, calling it Chicken Feed. Candy corn is basically sugar, corn syrup, confectioner’s glaze, salt, gelatin, honey and dyes, among some other things. She equates candy corn with childhood memories of having to visit her pediatrician, who kept a bowl on hand.

Persons: Shannon Fiedler gushed, Paul Zarcone, Brach's churns, ombre, Rice Krispie, Kellogg's, Michelle Williams, Brach's, “, ”, Katie Duffy, Ferrara Candy, George Renninger, “ Brach's, “ It's, I've, Richard Hartel, Hartel's, it’s, Candy, Margie Sung, She's, Duffy, Don't, Sung, ” Aaron Sadler, doesn't, can’t, Sadler, ” Sadler chuckled ., he'll, Sandler, Lisa Marsh, Diana Peacock, Jennifer Walker, Walker, Marie, Abby Obenchain, Obenchain Organizations: Vans, Nike, Ferrara, Ferrara Candy Co, University of Wisconsin -, Ontario, Washington , D.C Locations: Huntington , New York, Ferrara, Philadelphia, University of Wisconsin - Madison, New York, Little Rock , Arkansas, Junction , Colorado, Ontario, Canada, Sault Ste, Savannah Woolston, Washington ,

☆ Don't have a social media strategy, says Baked by Melissa CEO who got her brand 2.4 million TikTok followers
▼ + stars: | 2023-10-05 | by ( Ryan Ermey | ) www.cnbc.com time to read: +1 min

But even she would probably be surprised that, by 2021, having in the meantime taken over as CEO of her dessert company, that she'd go viral not for cupcakes, but for salad. To some at her company, straying from desserts felt off-brand, Ben-Ishay said on Friday during a talk at the Atlantic Festival. But for the Melissa in Baked by Melissa, posting the way she does on TikTok is all part of making an authentic connection with her customers — one that you're unlikely to make if you're following corporate rules. "If you have a social media strategy, you're f---ed," she said. "And the bigger the company, the harder it probably is, because they need to have a strategy.

Persons: Melissa Ben, Ishay, she'd, Melissa Organizations: Atlantic

☆ These 'Shark Tank' founders 'desperately' needed a rebrand—they still snagged a $500K deal with Mark Cuban
▼ + stars: | 2023-10-02 | by ( Ashton Jackson | ) www.cnbc.com time to read: +4 min

The company, called Gatsby Chocolate, appeared on Friday's season premiere of ABC's "Shark Tank." The appeal for Gatsby Chocolate was evident — lots of people have a sweet tooth, and a candy bar with less calories but "no compromise on taste" sounds like a no-brainer. But for Lori Greiner and guest shark Candace Nelson, founder of Sprinkles Cupcakes, it just didn't fit. While Lori entertained that notion, for a 25% stake, Cuban balked: "My brand is too big to be the face of the brand," the billionaire said. "Specifically, we're actively looking into 'Gatsby Chocolate: The good for you bar,' after discussing with Mark and Lori, so be on the lookout!"

Persons: Mark Cuban, Doug, Ryan Bouton, Ryan, Gatsby, Lori Greiner, Candace Nelson, Sprinkles, Greiner, Nelson, Kevin O'Leary, O'Leary, Daymond John, Z, Lori, they'd, Cuban, Ryan couldn't, We're, Mark, we're Organizations: Walmart Safeway, Cuban, CNBC

☆ Hollywood workers resort to flea markets, bake sales as strikes drag on
▼ + stars: | 2023-09-21 | by ( Lisa Richwine | ) www.reuters.com time to read: +6 min

[1/2] SAG-AFTRA actors and Writers Guild of America (WGA) writers walk the picket line outside Disney Studios in Burbank, California, U.S., July 25, 2023. Hollywood writers walked off the job in May, followed by actors in July. The motion picture and sound recording industries shed 17,000 jobs in August because of the strikes, according to U.S. government statistics. Writers and actors can apply for assistance from their unions, and some crew members are eligible for state unemployment benefits. In the meantime, stars including George Clooney, Dwayne Johnson and Meryl Streep have donated millions to Hollywood charities that assist industry workers.

Persons: Mike Blake, IATSE, Dejon Ellis, Kevin Klowden, Daniel Fox, Fox, Laura Seaman, Berry, Greg S, Tiffany Puterbaugh, Puterbaugh, I've, Gavin Newsom, George Clooney, Dwayne Johnson, Meryl Streep, Ellis, We're, it's, John Lithgow, Nicole Kidman, Andrea Tyler, Tyler, Lisa Richwine, Mary Milliken, Aurora Ellis Organizations: Writers Guild of America, Disney Studios, REUTERS, Rights, IATSE, Milken Institute, Star Wars, Hollywood, SAG, Netflix, Thomson Locations: Burbank , California, U.S, Rights BURBANK , California, Los Angeles, Hollywood, California, Georgia, New Mexico

☆ Jelly giant J.M. Smucker agrees to buy Twinkie maker Hostess Brands for $5.6 billion
▼ + stars: | 2023-09-11 | by ( Amelia Lucas | ) www.cnbc.com time to read: 1 min

Hostess Twinkies and CupCakes are displayed on a store shelf on May 17, 2021 in San Anselmo, California. Jelly maker J.M. Smucker is buying Twinkie owner Hostess Brands for $5.6 billion, or $34.25 a share. Hostess shareholders will receive $30 in cash and .03002 shares of Smucker's stock for each share of Hostess that they owned. As of Friday's close, shares of Hostess stock have risen 25% this year, giving the company a market value of $3.73 billion.

Persons: Twinkies, J.M, Smucker Organizations: Hostess Brands, Reuters, PepsiCo, Mondelez Locations: San Anselmo , California

☆ Summer Pastas for Summer Zodiac Signs
▼ + stars: | 2023-07-20 | by ( Tanya Sichynsky | ) www.nytimes.com time to read: +1 min

As Cancer season comes to a close (and a milestone birthday of my own approaches), I dedicate this week’s newsletter to the Cancers, Leos and Virgos who may have complicated feelings about their birthdays. Below are the summer zodiac signs as summery pastas — practical, comforting, a little extravagant and, just like you, worth celebrating. Cancers who crave the familiar may be especially drawn to the way this weeknight-friendly spin on eggplant Parmigiana evokes the traditional version. Much like the sun-ruled fire sign, this pasta from Ali Slagle strikes a balance between showy opulence and confident boldness. The recipe calls for canned crushed or whole tomatoes, but use peeled fresh summer tomatoes if you’re feeling fancy.

Persons: Virgos, Kay Chun, Leo ♌, Ali Slagle, Leos Organizations: Cancer

☆ Spectacular cakes that’ll end your Fourth of July celebration with a bang
▼ + stars: | 2023-07-01 | by ( Kristie Collado | Meghan Hynes Cole | ) edition.cnn.com time to read: +5 min

Matt Armendariz / Food NetworkGet the Recipe: Waving Flag CakeStars and Stripes CupcakesThis impressive dual-frosting detail is easier to re-create than you think. Kate Mathis / Food NetworkGet the Recipe: Stars and Stripes CupcakesFlag CakeSo, you’re a fan of sheet cake? Stir just three tablespoons of red, white and blue sprinkles into the batter to create fun bursts of color in every slice. Matt Armendariz / Food NetworkGet the Recipe: Flag CakeStars-and-Stripes CakeTurn your typical layer cake on its side with a vertical stripe cake. Kate Mathis / Food NetworkGet the Recipe: Red, White and Blue Cake RollFireworks CheesecakeBoom!

Persons: Cakes, It’s, Matt Armendariz, Kate Mathis, Ryan Dausch, Jeff, Jeff Harris, Brent Harrewyn Organizations: Food

☆ I started a karaoke YouTube channel that makes 6 figures in revenue each month. Here's how I grew my subscribers to 10 million.
▼ + stars: | 2023-06-28 | by ( Jack Needham | ) www.businessinsider.com time to read: +6 min

Chris Michael started a karaoke channel on YouTube as a way to repurpose his "soundalike" content. With that many subscribers, the YouTube channel could generate enough revenue through ads to make it a worthwhile deal for the rights holders. That started a long chain of conversations with music labels, publishers, and rights holders. This gave rights holders the tools and reassurance they needed to do deals with people like us. We currently provide karaoke on YouTube but want to provide a bigger karaoke experience — that's our next project.

Persons: Chris Michael, Michael, —, we'd, we're Organizations: YouTube, Service, iTunes, Sing Locations: North West London, Indonesia, Philippines, South America

☆ Crumbs Cupcake Shop Owners Say They Don't Regret Selling the Business
▼ + stars: | 2023-06-05 | by ( Huileng Tan | ) www.businessinsider.com time to read: +5 min

The couple behind Crumbs Bake Shop said they don't regret selling it even though it eventually failed. The couple bought the Crumbs brand back again seven years after it went bankrupt. Gus Lubin / Business Insider"We watched from the sidelines as the business suffered," Jason told Insider. After Crumb's collapse, Jason started a real estate brokerage that he operated for three years. Jason said he enjoyed his WeWork stint, but their cupcake business was always at the back of the couple's minds.

Persons: —, Jason, Mia Bauer, Gus Lubin, Mia, WeWork Organizations: Service, New, Girls Scouts, Fischer Enterprises Locations: New York, WeWork

☆ Bear destroys 60 cupcakes after breaking into Connecticut bakery
▼ + stars: | 2023-06-03 | by ( Zoe Sottile | ) edition.cnn.com time to read: +1 min

Taste by Spellbound, a bakery in Avon, encountered the furry guest on May 24, according to a Facebook post. The bakery explained that a staff member was placing items in the shop’s loading garage when she saw a bear in the garage. “The bear then MOVED one of our fridges in front of the door.”One staff member called 911 while another got in her car and beeped its horn until the bear left. Police responded and the bakery’s landlord has been working with the Connecticut Department of Energy and Environmental Protection, according to the Facebook post. The bear chows down on the sweets before the car comes around, triggering the bear to retreat towards the nearby dumpsters.

Persons: ” Organizations: CNN, New Bedford Police Department, Police, Connecticut Department of Energy, Environmental, Facebook, Department of Energy Locations: Avon, Connecticut

☆ A Vancouver bakery owner said she caught a thief breaking in on video — he swept the floor, took some selfies, and left with 6 cupcakes
▼ + stars: | 2023-05-28 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

A man broke into Vancouver's Sweet Something bakery in the early hours of Friday, and the security footage made for a viral video. The bakery owner told Insider her "heart sank" until she saw the "hilarious" footage of the thief attempting to sweep up broken glass with a mop. Emma Irvine, owner of Sweet Something in Vancouver, shared a story time video to TikTok that showed a man breaking into her bakery in the early hours of Friday morning. It was hilarious – I was in stitches watching (the footage)," Irvine said. Sugar cookies iced to look like orange sunglasses will top the six replacement cupcakes Irvine says he stole.

☆ Your Next Big Move Should Scare You
▼ + stars: | 2023-05-22 | by ( Rachel Feintzeig | ) www.wsj.com time to read: 1 min

Melissa Ben-Ishay was scared when she walked into the first commercial kitchen for baking her cupcakes. She was scared when a publisher proposed she write a cookbook. And she was terrified when the board of Baked by Melissa, the company that bears her name but had long been run by more-experienced executives, offered her the CEO role in 2019.

☆ The rise and fall of Crumbs Bake Shop: How the Y2K darling lost its edge — and how its founders plan to bring the bakeshop back online and in groceries
▼ + stars: | 2023-05-08 | by ( Hayley Peterson | Alex Bitter | ) www.businessinsider.com time to read: +1 min

Crumbs Bake Shop popularized fancy cupcakes in the early 2000s before the brand floundered in the 2010s. But Crumbs' founders returned to the brand last year and are rebuilding it with a new strategy. From the first store in New York City to their delivery-savvy reboot, here's the full story of Crumbs. Loading Something is loading. The husband-and-wife team who opened the first Crumbs store in Manhattan grew their business to dozens of locations in an effort to become America's local bakery.

☆ The King Has Definite Ideas About Food. But Will Britain Dig In?
▼ + stars: | 2023-05-02 | by ( Kim Severson | ) www.nytimes.com time to read: +1 min

British supermarkets are brimming with packages of coronation cupcakes, hoppy coronation ale and coronation crisps seasoned to taste like king prawn cocktail. There are even Jack Russell-themed cakes in honor of the king and queen consort’s rescue dogs, Bluebell and Beth. King Charles III and Queen Camilla lean heavily on fruit and vegetables, preferably organic and from their own gardens. To lower his carbon footprint, the king goes vegetarian two days a week, and gives up dairy on another. The Obamas planted a vegetable garden and used it to to promote local food and healthier school lunches.

☆ MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing.
▼ + stars: | 2023-03-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +19 min

At its Halloween party in 2015, the adtech startup MediaMath seemed on the brink of greatness. The machine-learning revolution that took over the financial industry was finally happening in marketing, and many industry insiders considered MediaMath to be the hottest adtech company of the time. "We never came close to consummating such a deal with MediaMath nor entertained the purported valuation," said a representative for Singtel. The Trade Desk, the most comparable independent DSP company to MediaMath, was riding high after its 2016 initial public offering. The quasi-equity agreement was structured to protect Searchlight if MediaMath didn't perform to certain quotas or if things went south financially.

☆ Super Nintendo World opens in Los Angeles next month with a Mario Kart-themed ride, gigantic Bowser statue, and Princess Peach cupcakes — take a look inside
▼ + stars: | 2023-01-22 | by ( Bethany Biron | ) www.businessinsider.com time to read: 1 min

Guests were invited to a preview of the park on January 13, where they wandered around what looks like a Super Mario Bros. game come to life. Guests explore during a preview of Super Nintendo World at Universal Studios in Los Angeles, California, on January 13, 2023. Chris Delmas/AFP via Getty Images

☆ This scientist was irked by the phrase 'hella' big — so he created 2 new units of measurement
▼ + stars: | 2023-01-10 | by ( Adam Rogers | ) www.businessinsider.com time to read: +13 min

Metric measurements — also known as the International System of Units, or SI — are managed by a formal international organization. The prefixes Brown came up with are ronna and ronto for 1027 and 10-27 and quetta and quecto for 1030 and 10-30. In fact, SI units used to be based on actual, real-life physical artifacts. "If everyone sticks to SI prefixes," Brown says, "you don't have to go on Wikipedia to find out how long a light-year is or the power in 1 jansky." Pražák proposed sticking to Greek words and letters.

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